Design a plan for a persuasive multi-media campaign to promote attitude/social change that is based on the methods we have learned in our unit (Conditioning, Social-Cognitive Theory, Sabido Method, Compliance Techniques, Hovland-Yale Model, Elaboration-Likelihood Model) and outside research.

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The art of changing human behaviour – CAMPAIGN FOR CHANGE
Tasks:
1. Design a plan for a persuasive multi-media campaign to promote attitude/social change that is based on the methods we have learned in our unit (Conditioning, Social-Cognitive Theory, Sabido Method, Compliance Techniques, Hovland-Yale Model, Elaboration-Likelihood Model) and outside research.
Some ideas for your campaign are:
• zero waste
• becoming vegan for climate change
• reducing plastic ( l prefer this)
• anti-discrimination (against helpers, race, LGBT)
2. Write a short (600 words) response that explains why/how your campaign will work to change human behaviour based on the theories and techniques (Conditioning, Social-Cognitive Theory, Sabido Method, Compliance Techniques, Hovland-Yale Model, Elaboration-Likelihood Model) you have learned and outside research.
Attached are an examples from teacher : The Artics’s Fund.Please take it as the example of final product. You don’t need to write a separated Description and Target Audience as shown in the picture. Please do what point “2. “shown.
(This is the next job to be assigned when the above done: Write a short evaluative reflection (400 – 600 words), in paragraph form, about the invesprocess and results.)

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