Describe what should managers do right now, six months and one year from now?

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A. Background: Provide a brief overview of the case to include key issues and key
players. Also include the stage of the industry life cycle.
B. Conduct a SWOTT (Strengths, Weaknesses, Opportunities, Threats, Trends) analysis: strengths are the positive internal capabilities of the organization that
give it a strategic advantage in achieving its objectives. Weaknesses are the internal
liabilities or limitations that the organization currently possesses that prevent it from
effectively achieving its objectives. Opportunities are usually external factors, which an
organization can exploit to give it a strategic competitive advantage. Threats are external
factors, which have the potential of adversely affecting the organization’s effectiveness
and/or survival. Trends are external factors taking place in the business or general
environments, which may affect the firm positively or negatively. The SWOTT analysis
helps locate problems associated with exploiting opportunities, and trends, protecting
against threats, building on strengths and correcting weaknesses.
C. Financial analysis: Analyze the financial condition of the firm and explain your
findings. Use the results of ratios to support your findings. Explain why the organization
is doing well or badly.
D. Problem Definition: Clearly state your view of what the focal problem is and
label it as such. Next, briefly discuss the causes and effects of the focal problem as
stated in the case. Problems must be stated in strategic terms.
E. Generate Strategic Alternatives: List three alternative solutions to the problem
you have stated. We assume that you have reviewed many alternatives and the three
that you present are the three best.
F. Evaluate Alternatives: Include the following three subsections in this section:
1. Evaluation criteria: You should use the same criteria to evaluate each
alternative. (You want to compare apples with apples.)
2. Evaluation method: You may use a quantitative technique {e.g., payoff matrix).
A well developed pros versus cons analysis should also. be included. Remember to use
the same criteria to determine if it is a pro or con for each alternative.
3. Presentation and discussion of results: Here you should present a table that
summarizes the results of your alternative analysis. For example, you might use pros
versus cons analysis where the table would consist of the alternatives on the horizontal
axis and the criteria on the vertical axis. The cells would contain the word pro or con.
Next, develop a method to compile this data and discuss the rationale for the results.
G. Recommendations: Present your recommendations to solve the focal problem
and discuss how it wills address/alleviate the effects of the focal problem. This should
include the impact of your recommendations on the firm’s actions, structure, processes
and performance.
H. Suggest implementation Plan: Present ways in which the recommendations can be
implemented in the firm. Describe what should managers do right now, six months and
one year from now?

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