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Current Concepts (60 pts)
•What is Arcor’s competitive advantage and how will it help it enter potential markets?
–Low-cost leader or differentiator (1st Mover, 2nd Mover, Niche) (5 pts)
–Late mover advantages (benchmark vs confront) (5 pts)
–Is Arcor an Emerging Giant? (10 pts)
–ADDING Value Scorecards (10 pts)
•What entry strategy should Arcor select, with which products (chocolate vs hard candy), and where should it go?
–Impact of Distance (5 pts)
–Better Off Test—Supply or Demand-Side Scope (5 pts)
–Ownership Test—Should Arcor be a Multinational (10 pts)
–Economic Analysis of a potential market (10 pts)
Clarity & Language/Other Cases & Concepts (20 pts each)
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