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Critically Analyse Essay Writing Assessment Answer
Assignment Task:
Write an essay on any one topic from the selection below:
Critically analyse the historical development of international brand chains in a particular sector of the hospitality industry.
Critically analyse the tensions and conflicts of the establishment and maintenance of corporate culture in a particular type of international hospitality firm.
Critically analyse the relevance and utility of Dunnings OLI eclectic theory in the internationalisation processes of hospitality firms.
Select a country, and critically analyse the domestic development of a particular sector of the hospitality industry within that country.
Critically analyse the international viability of the third-party hotel management firm business model.
Critically analyse the tensions and conflicts inherent in a hospitality firms choice of market entry mode in the process of internationalisation.
For all of the above topics, consider the issues in relation to hospitality organisations in the contemporary international business environment. Cite examples and use the academic literature, including the hospitality academic literature, to support your ideas and arguments.
Essay Evaluation Criteria:
Content: clear understanding of the topic and concepts, adequate coverage of the topic and relevance of the material, application of material.
Research: evidence of adequate depth and breadth of research.
Reasoning: a logical argument and discussion, evidence of critical thinking and analysis.
Presentation: Essay format and structure only, with Harvard (Author Date) style referencing and correct Reference List. (An additional Bibliography is not required but a Reference List is essential.)
Note: In an academic essay you are expected to demonstrate to your reader that you have a position and perspective on the topic.
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