Creative digital marketing strategy for IKEA company.

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QUESTION
 
Develop a creative digital marketing strategy for IKEA company.
The assignment must be structured as a report with numbered sections and headings, and a contents page.
your task is to develop a comprehensive digital marketing plan. You should evaluate the current position of the company in the market as well as considering the different elements of the strategic plan.
See the below for details on how to prepare the assignment.
You should demonstrate an understanding of the different and interrelating concepts of digital marketing and how to apply theory to practice, while also considering the ethical implications of the strategy and constructing meaningful recommendations. Your plan should include:
Executive Summary.
Please write this last and keep to under 1 page long.
Brief Introduction.
1-2 paragraphs explaining what the company does and where it is located and anything else that is critical to know early on.
Be sure to monitor their digital marketing such as social media… facebook page etc. maybe they use twitter so subscribe to as much as you can to get a feel for what sort of messages they are sending out now.
-An evaluation of the current position of the company in the market and its current digital marketing strategy – you SHOULD include SWOT , PESTLE, Porters 5 Forces etc to carry this out.
Analysis of the current marketing of the company: you should be using sources of information including company websites, social media sites, and you should be citing these. IF you can determine the overall strategy of the company you could also cite some textbook or journal paper talking about overall strategies. If your word count is getting too close to the limit, think about putting the models like SWOT, PESTLE, 5 forces into diagrams / pictures to limit the word count  I would highly recommend TOWS rather than SWOT: it helps work out what to do about things.

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