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Consumer behavior issues & analysis。
*You should identify the specific consumer behavior issues that are relevant to the marketing problem you have identified. It is important to be quite specific in your problem definition. E.g., are the issues cognitive decision-making issues, issues related to consumer attitudes, or to perceptions? The heart of your project is your creative analysis of the basic consumer behavior issues involved in your marketing problem.
*You should apply concepts/theories we have discussed during the semester. Use these
concepts/theories to study, understand and explain the issues you are focused on.
PPTX PAGE9 consumer behavioral issues&analysis. (notes under it)——–Sources link for 2 issues in ppt
https://automonkey.co/blog/statistics-for-instagram-and-snapchat/ (social influencers like Instagram more)
https://money.cnn.com/2018/02/22/technology/snapchat-update-kylie-jenner/index.html (kyliejenne)
https://www.theverge.com/2014/12/31/7476157/ftc-approves-final-snapchat-privacy-order (snapchat privacy)
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