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Consider any feedback you may have received and submit your revised assignment. In addition, include a new section at the beginning of the assignment (up to a maximum of 200 words) in which you comment on what you changed in your assignment in response to any feedback received or your reflection on the task.
Feedback Given:
What you did well
You propose a very useful service at the European airports, from which many of us can benefit.
You demonstrated some understanding of the sources of innovation and approaches to innovation.
You showed limited ability to research, select and use relevant information and other data to justify the market for your innovative product.
You made an effort to do an empirical research, although this was not required from you for this task.
Your marketing section is rather strong, however it needs to be related to academic literature.
Areas that require improvement
Your writing style is too journalistic. You need to remember that this is an academic piece and you need to follow the academic writing style. This first and foremost means that you need to ground your work within academic literature, and refer to the relevant industry reports. Your report doesn’t contain a single academic reference and you must improve on this.
You haven’t mentioned any theories nor cited scholars that we mentioned in class, such as Schumpeter or Rodgers. You need to critically discuss innovation theory and position your innovative idea within Schumpeter’s innovation framework.
You need to revise your market segment section and describe who your market is, rather than provide the results of your research.
How to improve
Provide at least 10 academic references.
Adopt a more academic writing style.
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