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QUESTION
1.Once you’ve selected your industry, you’ll step into the role of Marketing Manager and conduct a competitor analysis based on this week’s readings. For this section, you’re writing for the Executive Team at your organization, so professional, concise, business-style writing is required for your competitor comparison. You’ll need to create an easy-to-read comparison in a grid format that provides a clear overview of as many of the following categories as possible for EACH company: Types of products/services offered; Current market share–and whether it is increasing or decreasing; Unique Selling Proposition; geographical areas covered; Pricing structure; Customer ratings for products or services; Employee ratings; customer review reviews; total sales volume Part Two: Review the research you’ve done, and in a short, 1-2 page essay, analyze the strengths and weaknesses of the organizations you’ve selected. Which organization is the strongest? For which would you most like to become Chief Marketing Officer and why?
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