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Compare and contrast the two case studies and answer the 4 questions comprehensively.
1. How should Adidas draw closer to Nike? Assess, brand-strategy, brand assets, global focus, retail evolution, etc.?
2. What are the necessary adjustments must brands do in the post-pandemic era. How far should Adidas go digital?
3. Compare ASICS and Adidas strategy in the entry into the digital space? What has changed in the ASCIS strategy when it started in 2016 and with its mid and 5 year plan? What are the implications for ASCIS? What are your learnings?
4. Compare ASICS and Adidas strategy in the entry into the digital space? What has changed in the ASCIS strategy when it started in 2016 and with its mid and 5 year plan? What are the implications for ASCIS? What are your learnings?
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