Company name is “In Home Spa” Final: Social Media Marketing Plan The most import

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Company name is “In Home Spa”
Final: Social Media Marketing Plan
The most important action a marketer can take to improve a company’s chances of success in to executing SMM activities is to develop a strong SMM plan. For this paper, you will apply what you learned by selecting a fictional company to develop a social media marketing plan.
Develop a plan including the following elements:
I. Executive Summary
II. Brief Overview
III. Social Media Presence
IV. Competitive Analysis
V. Goals
VI. Strategies
VII. Target Market
VIII. Platforms
IX. Implementation
Platform-Specific Tactics and Tools
Facebook
Twitter
LinkedIn
YouTube
Instagram
Swarm by Foursquare
Content Development
Assignments
X. Monitoring
Tracking
Measuring
Evaluating
Social Media Monitoring Tools
XI. Tuning
XII. Budget
XIII. Return on Investment
Format and References
• APA Style required.
• Utilize three or more credible sources (primary and secondary). Utilize the MGA Library databases and reputable sources online. Note: Wikipedia is not a credible source and should not be included in your paper.
• Paper length 10 to 15 pages, double spaced; including a title page and references page.
• Proofread for grammar, spelling, and punctuation.
• Plagiarized work will receive a zero (0).

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