CoffeeVille Marketing Mix – CoffeeVille Case Study – Marketing Assignment Help

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Assignment Task :

CoffeeVille

CoffeeVille is owned and managed by partners Emma and Rufus Belcastran. Emma Belcastran manage mostly about the marketing activitiesand Rufus Belcastran manage the target market, marketing research and the required external consultancies.

CoffeeVilleis located at CBD, area size is 90m2 with 15 seaters for customers.CoffeVille has a 5 to 8 full time plus casual employees with a bright and functional workplace. CoffeeVille has 70% takeaway; 15% sit down; 15% catering classification and percentage of transactions.

CoffeeVille is entering its third year of business operation. Due to effective positioning, the cafe has been well-received by the Melbourne consumer market. Continuing effective marketing and innovative marketing strategy is critical to the company’s success and profitability.

CoffeeVille aims to achieve company mission and vision through the implementation of several key strategic directions namely; increasing revenue through targeted marketing campaigns, controlling direct and indirect operational costs, maintaining superior product and service quality standards, establishingCoffeeVille brand as ethical and environmentally responsible company, maintaining highly trained and motivated staff.

Assesment 2

1.Research the marketing of your organisation’s products and service.

2.Identify the key characteristics of the products and/or services and their significant to the market.

3. Review pricing policy and analyse pricing variables to determine their effect on demand. Include a copy of your organisations policy and submit it as evidence along with your report. 

 

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