Client and the Importance of this in a Digital Communication Strategy – Arts and Humanities Assignment Help

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Assignment Task :

Section 1: Compulsory Question

‘You are required to attempt the question below. This question is worth 25 marks and it is compulsory.” 1. Question. As the hired marketer, help outline what Jiembo needs to know about the digital customer journey – walk them through the stages of customer experience from finding out about them to becoming an advocate of their business. Use a map of ‘digital experiences lo highlight the communication that may be necessary from the business with the customer 

 

Section 2: Long Ms. Questions /Short Ant Questions 

You are required to attempt any five (05) of the six (06) questions below. Each question is worth 15 marks 

1. You have just looked over the httosfiltembo.contaut website.

A) Outline the pro’s and cont of their design.

B) Then how you would measure the success of the website communication?  

2. The client has listened to your analysis of design and wants new copy. Reference the AIDA model or 21 step model and develop new website copy for your client  

3. As the digital communication expert for Jiembo, you want to grow their online social communication. Analyse one of their platforms (facebook or Instagram) and 3 different types of content examples (use images and explain the structurefstyle of each post ) Which style would you suggest to them is more engaging and why? 

 

4. A) Explain the paid, owned and earned model to your client and the importance of this in a digital communication strategy.

B) Then explain the benefits of using display and search advertising for them and how they could use it in a strategy?  

 

5. Jiembo want to inform their customers of a new product (be creative!) just landing for Christmas. They have a chance to add this news to their enewsletter and to their socials.

A) Create a digital piece of content to launch this new product (your choice),

B) then explain the writing style, type of content and how it plans to engage your customers ((you can use canva or word to design and write this communication piece)  

 

 

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