Case Study: Airline Competitive Advantage

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Overview

Businesses are always striving to improve their business processes so that they might develop a competitive advantage over the other enterprises in the industry. One highly competitive marketplace is that of the commercial airline industry.

Commercial airlines, small and large, domestic and global, have all embraced implementing the modern information systems technologies that are driving the on-demand economy.

Case Study Assignment

Download and utilize the APA Style Template (DOCX) and review the Case Study Requirements section.

Select an airline such as American, Delta, Southwest, Emirate, etc., and compose a scholarly case study paper that provides details on one of the information systems that has been implemented by the company in the area of human resources, sales and marketing, customer service, reservations, maintenance, or operations. Be sure to select an information system that has resulted in the airline gaining a competitive advantage over its competitors. Touch on how the utilization of the information system has assisted the airline’s management or employees in making better decisions, improving the business processes, operating more efficiently, or attracting or retaining customers.

Follow the guidelines in the Case Study Requirements section.

Your document submission is due by the posted due date. Your instructor will use the 1.4 Case Study Rubric for evaluating and grading your submission.

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