Business Situation

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QUESTION

CAPCITY is the capital city of an emerging economy, EMERGE.
The ongoing financial crisis has led to a severe income inequality within the citizens of EMERGE. The mayor of CAPCITY, with an aim of closing this gap and reducing poverty within the city, decides to start a charity campaign.
Joining forces with the CAPCITY ICT team, they create a new e-platform with following characteristics of matchmaking:
• The families in need of primary resources (food, electricity, garments) can add their information to a list. They also submit how much they need to be financed that month, by submitting their unpaid bills. Originality of the bill is detected and approved by the portal’s system.
• The people who would like to help, enter the portal and randomly select one family from the unanimous list of families, with the help of the random selector.
• The platform also provides online secure payment tool. The selected family and their pre-submitted bills are paid by the contributors.

Task: Write a structured essay which incorporates the explanations for the questions below.
• Which type of business model does the portal belong to (with regards to users/contributors)? (5 points)
• Discuss the structure of this case in relevance to Open and Proprietary Platforms. (5 points)
• What features would you add to this portal to transform its model to generate revenue for CAPCITY as well? How would those features work? (5 points)
• Which of these enabling technologies (cloud, www, IoT, big data, AI, ML) might be used for the infrastructure of this portal? Explain why. (5 points)
• Explain at least 3 reasons why CAPCITY is a player of digital smart economy. Explain how the features introduced in the charity platform has reinforced the smart economy with its overall effects in ecosystem and society. (15 points)

Sample Solutions
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