BSBADV604: Execute an Advertising Campaign – Advertisement – Business Assignment Help

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Case study
Bounce Fitness will serve the corporations in the city centres of Brisbane, Sydney and Melbourne, helping them to become more productive, while lowering their overall costs with innovative wellness programs and strategies.
Bounce Fitness is based on two simple facts:

Healthy employees are more productive than chronically ill employees

It costs less to prevent injuries or illnesses than to treat them after they occur. Traditional endeavours to corporate health care are quite reactive. Corporations wait until after staff have been ill or injured, and then pay for the necessary treatments. The Bounce Fitness approach, emphasises prevention and good health promotion, and is much more proactive. At Bounce Fitness, we tie worker productivity directly to the health care issue. We believe that traditional approaches to the current health care crisis are misdirected.

Bounce Fitness contends that by helping employees change their behaviour patterns and choose healthier lifestyles, the health care costs to corporations will be considerably reduce through
increased staff productivity, reduce absenteeism and turnover, reduced worker’s compensation
claims and a healthier, more motivated staff.
Current economic and demographic changes will make health care issues worse. The environmental factors and the local competitive situation is a clear message to Bounce Fitness. The time is right for a Bounce Fitness initiative to promote its services through an effective advertising campaign with the following objectives

Each of its centres will serve the community with quality, comprehensive, unique and distinctive health programs and services.
•
Staff will expand the preventive services offered while improving the quality of life among participants
through health and fitness services using state of the art equipment and practices
•
Reflecting the needs of its members through value and outcome effectiveness.

Sample of current advertisement campaign:

Task 1

You are required to develop a creative brief based on the organization’s business objectives for the advertising

Briefly discuss
campaign
what the
by:
overview of organization’s business performance is.

Select an appropriate media plan that considers the organization’s budgetary and marketing objectives

Develop a stakeholders task analysis to identify role responsibilities

Provide an implementation schedule to ensure that meets the required timeline and include a contingency
plan to evaluate risks by assessing their probability of occurring and mitigating strategies.

Task: 2
Establish media contracts that meet legal and ethical requirements, and requirements of the advertising campaign brief and schedule including a contingency considerations when dealing with omissions and errors

What are the key considerations when evaluating marketing and media performance? Discuss the following:

Discuss how the organization can apply for service level agreements with their media contractors
when implementing their advertising plan.

Discuss relevant legal and ethical consideration to Bounce Fitness’ advertising
campaign in relations to The Communications Council (http://www.communicationscouncil.org.au)
on the following:

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