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Business Plan Assignment Help:
Task:
QUESTION 1
Discuss the concept of alliance marketing and give two examples of businesses that may form marketing alliances.
QUESTION 2
Describe each of the following terms in relation to marketing opportunities: market penetration, market development, product development and diversification.
QUESTION 3
Discuss a marketing strategy commonly used in new businesses, franchises and take-overs. Give three examples of
the tools a business might use with this strategy?
QUESTION 4
Give an example of how a small business could combine a concentrated marketing strategy, an undifferentiated
marketing strategy and a differentiated marketing strategy all at the same time.
QUESTION 5
Outline the concept of differentiation marketing strategy and provide four examples of how an organisation can make use of this type of strategy to stand out.
QUESTION 6
Other than the strategies already mentioned, identify and describe a minimum of six common business to consumer
marketing strategies. Give an example of a stand out brand/product or service that use each of the strategies well.
Uploaded By : jack
Posted on : February 15th, 2018
Downloads : 0
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