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Added on: 0000-00-00 00:00:00Order Code: Question Task Id: 0
Internal Code: TV779
Human Resource Management
Brunt Hotels, PLC, owns more than 60 hotels throughout the United Kingdom. They recently acquired a small hotel chain headquartered in France. Brunt’s chief executive decided that half of the new hotels in France would be retained and rebranded as part of the Brunt Hotels Group; the other half will be sold. This will support Brunt’s strategic objective of growing the organization slowly to make sure that new ventures are well supported and opened on time and on budget. Most guests stay for one to three nights and are a combination of business and leisure travelers. The hotels are typically situated in downtown locations that are easily accessible by mass transit. Tourists are attracted to these hotels in popular visitor destinations where the many local attractions mean that they will not be spending much time in their hotel rooms. The organization has decided to use an ethnocentric approach and send some of their existing UK-based managers to France to lead the changeover of the new hotels and then manage them after they re-open. If this new overseas venture is successful, Brunt may decide to acquire other small hotel groups in other European countries. The organization would like to own 150 hotels in the next five years. Their 10-year plan is to own 300 hotels across Europe. This is an ambitious target, so it is important that the organization finds an effective formula to operate successfully in other countries.
Questions:
1. What are the advantages and disadvantages of recruiting expatriate staff externally?
2. Explain the benefi ts of an ethnocentric approach to international staffi ng.
3. What are the most important factors in the selection decisions of expatriates?
4. How effective are expatriates in transferring knowledge from the host country?
5. Discuss the advantages and disadvantages of involving the spouse and families of expatriates in the selection process.
6. How would you support the repatriation process (the process in which expatriates return to their home country)?
Uploaded By : celina
Posted on : February 20th, 2018
Downloads : 0
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