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Questions:
1. Defining strategy is not simple. Strategy is a complex concept that involves many different processes and activities within an organisation. To capture this complexity, Professor Henry Mintzberg, articulated what he labelled as the 5 Ps of strategy. According to Mintzberg, understanding how strategy can be viewed as a plan, as a ploy, as a position, as a pattern, and as a perspective is important. Each of these five ways of thinking about strategy is necessary for understanding what strategy is, but none of them alone is sufficient to master the concept.
2. Critically evaluate the following statement: Vision, mission and value statements are critical elements of an organisations strategy.
3. Strategic management is a complex and ongoing process. Briefly describe the strategic decision enablers.
4. Four billion people, the majority of the worlds population, constitute the base of the economic pyramid (BOP). They all live on low incomes below $ 3,000 per capita in local purchasing power. The aggregate purchasing power and consumer behaviour mean that this vast group of people make up a significant market segment. Rooted in the notion of inclusive capitalism, the Bottom-of-the-Pyramid (BoP) approach argues for the simultaneous pursuit of profit and social welfare by creating markets for the poor.
Uploaded By : jack
Posted on : April 13th, 2018
Downloads : 2
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