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Added on: 0000-00-00 00:00:00Order Code: Question Task Id: 0
Internal Code: MAS1527
Marketing Report Writing Assignment:
Instructions:
Bluemountain, a suburb in not far away from Sydney city, has traditionally targeted and attracted high end customers who can afford to have a luxury getaway. Assuming that this group of customers is dropping in terms of number, and the Council decides to look into other markets to boost its tourism income.
In a group of 2 to 3, prepare a 3000 words marketing plan to promote Blue mountain as a tourism destination or preferred getaway destination in Sydney.
In your report, you will need to need to provide the following:
1.Executive Summary
a.Include the key marketing strategy?o The target market segment (s) that you have chosen
2.Table of Content?o Included on a separate page
a. Includes all main headings of the report o Includes page numbers for each heading
3.Introduction?o The purpose of your report
a.The introduction of the location and the purpose of your marketing plan
4.Background?o A general description of Bluemountain’s tourism industry including trends, market size and product segments o Destination background
5.Environmental forces?o What are the environmental forces that affect tourism industry?
6.SWOT analysis?o Conduct a SWOT analysis of Blue mountain as a tourism destination
7.Target market?o Identify your target market (tips: upcoming market of the Asian rich, international
students etc).
8.Targeting strategy
a.Provide an explanation of the targeting strategy
9.Marketing plan and recommendation?o Give a description and justification on how you intend to reach the target market through packaging of the product (Bluemountain).
a. A brief description of your advertising and promotion strategy will be useful, even if the topics are not yet covered (Bonus marks will be awarded).
Uploaded By : jack
Posted on : January 19th, 2018
Downloads : 1
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