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Internal Code: MAS1794
Case Study Assignment:
Task:
CASE STUDY QUESTIONS – Bixi Goes to New York ( Answer all the questions)
1. How critical is New York to PBSC? [Applies relevant business concepts in identifying a strategic problem]
2. What is your analysis of PBSC’s business model? [Applying relevant business concepts and frameworks such as the Business Model to analyse business strategy]
3. What would you do to address the New York issue and why? [Application of integrated and cross-functional knowledge in considering strategic options]
4 What is your evaluation of PBSC’s international expansion? [Demonstrates Analysis of relevant industry, market, competitors & trends in assessing product-entry/expansion strategies]
5. What should PBSC’s management do moving forward? [Develop practical solutions for strategic issues facing the business and justify key recommendations for the selected company to sustain competitive advantage]
CASE STUDY GUIDELINES
Apply relevant business concepts and frameworks in order to answer the case study questions.
Demonstrate the use of critical thinking in relation to the questions and case study approach.
Analyse the industry dynamics in which the selected company is competing.
Analyse the competition in this industry and the selected company’s’ competitive position.
Apply knowledge from cross-functional areas of the business in evaluating the feasibility of the strategic direction.
Develop practical solutions for strategic issues facing the business.
Justify key recommendations for the selected company to sustain competitive advantage
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