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QUESTION
Q. Describe the risks, from an ethical and legal standpoint, of careless or improper big data analysis and dissemination of results.
The videos for this week bring to light some of the ethical and business-related issues in collecting and using data gathered about customer behaviors and using it to target advertising. These data often include things such as location tracking, travel patterns, purchase histories, browsing histories, etc.
a. What are your views regarding the collection of these data about you personally? Do you feel this is a justified and valid business practice? Or do you feel it is an invasion of privacy?
b. These data are gathered through devices such as mobile phones, watches, and other Internet of Things (IoT) technologies. Do you take any actions on your personal devices to manage or limit tracking or protect your privacy by preventing such data gathering?
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