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1.You have been approached by an education agency to help a local school tackle rising levels of obesity by increasing the uptake of exercise and the healthy meal options in the school’s canteen menu. Using your understanding of behavioural economics, how would you approach this? In your answer, highlight the importance of understanding behaviour economics in the study of consumer behaviour. Also ensure that there is a justification of the nudging approaches recommended.
2.Explain how a brand can implement the concept of stimulus generalization in its brand strategy. Consider the aspect of stimulus discrimination in your answer.
3.Explore the main components of attitudes using the tricomponent and the unidimensinalist model. What are the key differences between the two models?
4.Examine the likely difference in the decision making process between purchasing a smartphone and a new flavoured soda drink that has just appeared on the market. For the soda drink consider how you might increase people’s involvement with the product. In your answer, Use relevant frameworks to distinguish between the low and high decision making.
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