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Assignment Instructions:
Through your research, you have gained an understanding of the Belgium market. What are the challenges that Andy’s company will face with trying to sell chocolate in Belgian? Discuss the challenges and provide three solutions to these international marketing challenges. In addition, what is an effective way you can communicate the benefits of this chocolate to the consumers of Belgian.
Notes to Essay Pro Writer: These are topics you can use to discuss challenges of International Marketing aiming towards the Belgian Market and establishing operations there for our company “Chocolate City, Inc.” (currently having a successful domestic market in the US). You don’t have to discuss about all 10, but definitely have #5,#6, #7, & #8 as topics you can elaborate more on. Here is also the link for my school’s resources for this Unit Assignment:
https://class.ctuonline.edu/_layouts/MUSEViewer/MUSE.aspx?mid=22351801
Challenges:
1. country market environmental analysis
2. competitive environment analysis
3. marketing objective
4. target market
5. product strategy
6. distribution strategy
7. communication strategy
8. pricing strategy
9. implementation of marketing activities
10. control of marketing activities
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