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Assignment Details:
There are five steps in the Buyer Decision Process. The first step occurs when the buyer recognizes a need for a product or service. The next step is the information search for products or services to meet the need. Step three happens when the buyer is evaluating the alternatives found in the information search. The fourth step is the actual purchase decision made by the buyer. The fifth step in the Buyer Decision Process occurs after the purchase. The post-purchase evaluation determines whether buyers are satisfied with their purchase or are suffering buyer’s remorse.
You will complete a worksheet relating to the 5 steps in the buyer decision process by performing the following steps:
Download the worksheet.
https://resources.careered.com/LCMSFileSharePreview/Resources/MSWordDocument/MKTG225_U2IP_Template.docx
( I will be uploading the work sheet) too
You will see the 5 steps in the buyer decision process listed on the left. On the right are the different purposes of these steps. Match the steps to their purpose by filling in the appropriate letter in the center column of the worksheet.
Save your completed worksheet, and submit the assignment.
Please submit your assignment.
Individual Project Rubric
The Individual Project (IP) Grading Rubric is a scoring tool that represents the performance expectations for the IP. This Individual Project Grading Rubric is divided into components that provide a clear descriiption of what should be included within each component of the IP. It’s the roadmap that can help you in the development of your IP.
Expectation Points Possible Points Earned Comments
Assignment-Specific: Correctly matches steps 1–3
30
Assignment-Specific: Correctly matches steps 4–5
30
Assignment-Specific: Completes all sections of template
30
Organization: Assignment presents information logically and is clearly relevant to discussion.
25
Professional Language: Assignment contains accurate grammar, spelling, and punctuation with few or no errors.
10
Total Points
125
Total Points Earned
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