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How does customer relations contribute to competitive advantage? What is the effect of customer relations on value creation and its components?
This assignment covers chapter three, Internal Analysis: Distinctive Competencies, Competitive Advantage, and Profitability, and chapter four, Building Competitive Advantage through Functional-Level Strategy.
Reference Book : Charles W. L. Hill and Gareth R. Jones. Strategic Management: An Integrated Approach. 2017, 12th edition. South-Western Cengage Learning.
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