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As a product manager on the Uber team, you are in charge of solving the $9B problem of lost revenue that is Uber pickups. Provide written answers to the following questions to help direct the engineering & operations team to develop a solution to solve this pick-ups problem for all pick-ups globally:
1.How would you describe your pain points of a single Uber Pick-up for the commuter persona (person that takes a regular Uber to and from work, regardless of city)?
2.How would you describe a customer journey of pick-up pain points generically globally? (hint in the case, would you modify)?
3.What other persona’s are most important in this journey and
4.what do they expect?
5.What metrics are most important for each of these persona’s in the customer journey you defined? 4-5 metrics total
6.What hypothesis do you have that will direct your team to research data evidences that will improve pickups (i.e. I believe pickups can improve by x, if we implement y)
7.How would you measure the success of these hypothesis? What data points are you gathering as evidences for the hypothesis?
8.How would you create a heuristic overall for pick-ups for Uber? What is your optimization equation?
9.What UX actions & triggers do you suggest Uber should take for the rider based on the variability of your outcome, optimization equation?
10.Finally, draw out or write-up a scalable solution. How would you scale the human labeling component of understanding how pick-ups globally can be trained so each subsequent pick-up is better?
****Please read the case and answer all these 10 questions****
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