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Assessment Task 2:
Marketing Plan
Format: Report
Word length: 3000 – 3500 words
Learning outcomes: 1,2,3,4,5,6,7,8
Task description
Using the sample Sonic Marketing Plan in the Appendix (A1-A7) and/or the Sample Marketing
Plan – Pegasus Sports International (pages 83-87) from the prescribed text, develop a
marketing plan for your chosen organisation.
You may use your work from Assessment Task 1, in summary form only, as part of this plan
document.
Assessment Submission Requirements:
1. Your assessment is to be written in a business format.
2. Include reference to a minimum of 3 suitable academic journal and/or business
articles in your assignment. You can search the AIM Library database, or use some of
the ones provided in the Additional Resources section under each topic in my ABS.
You may also have to research other online industry related articles to support your
research.
3. Your report must not exceed 3500 words.
Note, any executive summary, table of contents, tables and reference list are not
included in the word count.
4. Appendices and tables may be used to clarify and support your arguments, but should
not be used to circumvent the word count limit.
5. Submit to the Assessment section of myABS as one document.
Assessment Criteria
Please refer to the detailed marking rubric on the next page. (I will upload this document)
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