Areas of Marketing and Management Theory – Management Assignment Help

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Assignment Task :

What is your intended topic of research and why have you chosen it?

(draw on broad based theory and secondary information/data sources to support your discussion)

What area/s of marketing and management theory are most relevant to your research interest and why is this? 

(draw on any relevant theory sources to support your discussion)

Discuss how one academic principle/theory/model, that you have discovered by reviewing the literature, might be particularly useful for your research.

Describe the ideas you have regarding how you can focus on a specific area of your topic in a way which will help you frame a project proposal suitable for a dissertation project.

With supporting discussion suggest a single provisional Primary Research Question (PRQ) for the project.

What research approach do you think best suits addressing your PRQ?

Who/what will be your population of interest and what are your options for drawing a sample from the population?

List your sources (not included in the word count)

 
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