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1. Summary: Select 3 main concepts from the readings (I attached below); you may choose only 3. For each concept, write 1-2 paragraphs that define and explain the concept, drawing from and citing your assigned readings. Overall, this section should demonstrate that you have done the readings and that you understand the concepts you have chosen. This section should set the context for the application section.
2. Application: Apply the concepts to the design of a campaign; for instance, talk about examples of how the concepts have been used in the real world (e.g., in an advertisement, brochure, press release, website), or discuss how you would use the concepts for a project at work or your final paper. Do not merely summarize your readings. Ensure each application idea links back to at least one summary concept. The use of applications must be cohesive and concepts chosen must work coherently together. You do not have to cite your readings. Overall, this section should demonstrate that you can use the concepts you have chosen.
Follow APA style.
Following is the grading rubric:
The introduction section explains the importance of the paper topic (i.e., who can use the paper and how) and provides a roadmap that previews the rest of the paper.
The summary section presents 3 main concepts, defining and explaining them while drawing from the assigned readings.
The application section applies the concepts to the design of a campaign. Each application idea links back to at least one summary concept.
Paper correctly uses APA style.
Writing is free of errors in grammar and syntax, is concise, and can be readily understood by readers without their having to re-read.
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