Application Of The Diffusion Of Innovations Theory

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You are a newly hired employee at the health department.  Your second day at work, you are put in charge of a diabetes awareness program with pamphlets and lectures in a wide variety of target audiences. After speaking with other supervisors, you have been asked to develop a pyramid type program where you train a group of individuals who will then go out and train others.  Clearly your knowledge of diffusion theory adoption categories is important. · What aspects of the innovation would be important to highlight in educating the public? · Outline how you would use adopter categories o Who would you expect to include in each of the groups? o How would you target these groups? · How would you evaluate your effort? o What specific factors would you examine?  o What are your goals for the program? Why?

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