Analysis of United Airlines Case Directions for Case Study Assignments and Submi

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Analysis of United Airlines Case
Directions for Case Study Assignments and Submissions
COMM 344: Public Relations Case Analysis, JTerm 2021, Professor Birmingham
This case study assignment involves a written analysis of all weekly cases with links to outside sources posed in oncourse. You will be expected to complete a 2-3 page write up which shows your proficiency with case material and information.
Please give a brief 2-3 paragraph summary of the case, talking about major details, what happened, what was the outcome.
Next, using your analytical skills find 2-3 news articles about the case topics. Discuss: was the information similar?, how was the information reported by each news source?, were there quotes and interviews?. Discuss any similarities or differences between the articles and case links posted. *REMEMBER TO CITE YOUR SOURCES. *
Then, using what you have learned in communications/PR discuss your opinion of the case. Talk about what you would do differently or similarly. Please relate this to a real-world example. Next, answer the following questions: Did the reputation of the corporation suffer? How do we rebuild trust?
Finally, provide a brief conclusion of the lessons learned from the case.

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