he primary objective of the case is to illustrate how machine learning algorithms can be used to manage business-to-business (B2B) sales. The learning objectives include the following:
Click on the access link below to access the full case or article. After a critical review of the case, respond to the questions below.
For a better understanding of the issues related to the problem, knowledge of data visualization using Tableau, R, or Python programming will be useful.
1. With the help of data visualization, provide key insights using exploratory data analysis.
2. What kind of analytics and machine learning algorithms can be used by Champo Carpets to solve their problems and in general, for value creation?
3. Discuss the data strategy for building customer segmentation using clustering. What are the benefits Champo Carpets can expect from clustering?
4. Discuss clustering algorithms that can be used for segmenting Champo Carpets’ customers.
5. Discuss the data strategy that can be used for building recommender system models.
6. What will be your final recommendations to Champo Carpets?
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