Amazon is one of the great success stories of the last 25 years. The firm grew f

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Amazon is one of the
great success stories of the last 25 years. The firm grew from a simple online
bookstore to one of the largest market-valued corporations in the world due mainly
to highly successful diversification. Yet despite that success, the firm is
nevertheless engaged in fierce competition in the digital marketplace.
·
Describe what you view
as Amazon’s core business.
·
How has Amazon’s
access to vast data contributed to its success
·
Provide an assessment of
whether you believe the firm’s ongoing diversification strategy will contribute
to gaining and sustaining a long-term competitive advantage.
·
How would you refine
Amazon’s diversification strategy to help maintain a long-term competitive
advantage.

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