ALR103 : Analyse Public Relations Tactics – Impact on their Campaign – Management Assignment Help

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Assignment Task :
Assignment Overview – Pick ONE of the two options below and note that you MUST use the same option for Assignment 3 (the PR plan). The rationale is:
 Change is not allowed because the research you do for this assignment provides input into Assignment 3.
 You will receive formative feedback that may help you with Assignment 2.

 
Option 1 – Pet registration compliance.
You are a public relations intern for your local council. The council has decided it is time to run an awareness campaign about the importance of pet registration and to increase the number of households with registered pets. The council would like you to:

  Briefly identify the history and background of this issue

 Examine/analyse the factors that might impact on their campaign.

  Identify and evaluate their existing communication tactics

 
Option 2 – Recruiting for Junior Landcare
You are a public relations intern with Landcare Australia. They want to raise awareness of their Junior Landcare program in your state and increase the number of participants actively involved. Landcare Australia would like you to:

  Briefly identify the history and background of this issue

  Examine/analyse the factors that might impact on their campaign.

 Identify and evaluate their existing communication tactics 

 
Regardless of chosen option, in your essay, you must:

 Identify and briefly explain the issue and any relevant external factors

 Identify and define the target publics related to the issue

 Identify and analyse public relations tactics used by your to communicate with target publics in the last 12 months.

  Draw on a minimum of 7 prescribed readings from topics 1-4 (this means a minimum of 7 scholarly sources).

 Conduct your own research to help you understand the issue, publics and tactics used. You should draw on a minimum of 4 sources to help you. You will find information located at your organisation’s website, news media, government websites, the websites of similar organisations, white papers, think tanks and other research organisations.

 
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