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Question Description
Refer to the contents of this book (Sports Marketing: A Strategic Perspective, 5th edition ByMatthew D. Shank, Mark R. Lyberger) to complete the following questions
Define sports marketing and discuss how sports are related to entertainment.
What are the three distinct types of sports consumers?
What are the different types of spectators?
How are sports participants categorized?
What are the basic elements of the sports marketing mix?
Outline the strategic marketing process. What are the basic elements of the strategic marketing process in Sport Recreation Management?
Outline the simplified model of the consumer-supplier relationship in the Sport and Recreation Industry.
What is the marketing exchange process, and why is the exchange process critical for sport and recreation marketers?
Explain each component in the model of the sports marketing exchange process (figure 1.5).
Identify the major internal contingencies and explain how they affect the strategic marketing process in Sport Recreation Management.
Describe the contingency framework for strategic sports marketing. Why is the contingency approach especially useful to marketers in Sport Recreation Management?
Define the marketing environment. Are all elements of the marketing environment considered uncontrollable? Why or why not?
Identify the external contingencies and explain how they affect the strategic marketing process in Sport Recreation Management.
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