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Read the case study UPS in India and answer the following questions:
Why are foreign multinational enterprises (MNE) like UPS seeking to invest in India?
What risks come with investing in emerging as opposed to developed markets?
Compare the national cultures of the U.S and India using Hofstede’s dimensions. How might these differences affect UPS’s formulation and implementation of an expansion strategy in India?
Which lessons from UPS’s history might be helpful in entering the Indian market? Which ones might not be transferable?
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