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1Key problem or challenge clearly identified
Key problem or challenge clearly articulated as THE central issue to be resolved
2 Ability to identify the strategic positioning of the business unit
Correctly identifies both dimensions of the business unit’s strategic positioning (low cost/differentiation/hybrid and narrow/broad scope). Describes the “who”, “what”, “how” questions of competition with accuracy.
3 Ability to identify the corporate level strategy being utilized by the organization
Able to describe with accuracy, detail, and completeness all components of the corporate strategy
4 Ability to articulate strategic recommendations intended to create value given the business unit’s and corporate level strategy
Able to connect value drivers to a business unit’s strategic position and offer complete and detailed activities to strengthen its competitive advantage.
5 Ability to communicate professionally and persuasively in written format
Clarity, conciseness, and word choice contribute positively to creating a very persuasive document. No grammatical errors Business terms are correctly used.

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