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ORGANIZATION SELECTED:
University Canada West (UCW) – https://www.ucanwest.ca/
1. Social Media Strategy and Presentation (20%)
Develop the social media strategy for the organization using external sources/research.
Your social media strategy should include ONLY the following:
a) Social media goals: What are/should be the goals of the organization on social?
b) Brand Identity: Can you describe what the organization’s brand identity should be on social? This includes the voice and tone, mission, vision, and look and feel.
c) Audience: Who are the different audiences the organization should engage with on social? This can include employees, customers, partners etc.
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