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The purpose of this assessment is to produce a marketing audit that would support a
marketing plan. The audit should be produced for a company (or business unit) of your choice
in one sector from; mobile network providers, fashion clothing, automotive or charity and
should focus on the UK only.
You should conduct independent research using quality secondary sources, fully referenced, to
provide the evidence to support your analysis e.g. Mintel, MarketLine Advantage, ABI Global,
newspapers, journals, company websites etc.
This Marketing Audit is limited in scope and should contain the following areas:
(A full Audit, based on Kotler’s format, can be seen under Assessment Information)
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