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Your marketing plan will be based on a fictional company which you will make up. Be creative! You may create a company of any type or size and participate in any industry you want.
For the Week 1For the Week 1 marketing plan submission, complete the following tasks:
1. Provide a brief description of the company (100-200 words). Some topics you should consider including are:
What products or services does the company offer?
What industry does the company participate in? Who are their competitors?
How large is the company?
Who owns the company? Who manages the company? How many employees does the company have?
Where is the company located?
What is the company’s history? What is their organizational culture?
2. Set two (2) marketing objectives for the company (100-200 words). For each marketing objective, you should include:
A specific description of the objective including a measurable result (for example – 15% increase in transactions or 10% increase in market share) and a time frame (for example – in the next month or by the end of the fiscal year)
At least two specific marketing strategies you will use to achieve each objective
At least two specific marketing tactics you will use to pursue each strategy
At least one key performance indicator (KPI) for marketing plan submission, complete the following tasks:
1. Provide a brief description of the company (100-200 words). Some topics you should consider including are:
What products or services does the company offer?
What industry does the company participate in? Who are their competitors?
How large is the company?
Who owns the company? Who manages the company? How many employees does the company have?
Where is the company located?
What is the company’s history? What is their organizational culture?
2. Set two (2) marketing objectives for the company (100-200 words). For each marketing objective, you should include:
A specific description of the objective including a measurable result (for example – 15% increase in transactions or 10% increase in market share) and a time frame (for example – in the next month or by the end of the fiscal year)
At least two specific marketing strategies you will use to achieve each objective
At least two specific marketing tactics you will use to pursue each strategy
At least one key performance indicator (KPI) for each tactic which will let you know when you have achieved your goal
Format this part of your assignment as a the table attached in the example in the files.
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