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Scenarios and Contexts
For your Routine, Bad News, and Persuasive messages, you work at WellTech. WellTech is a technology company in Orlando specializing in Healthcare IT Services. They provide a suite of services to their clients (hospitals, clinics, and physician-owned practices), including data management, business analytics, and patient portals for communicating with doctors about appointments, prescriptions, and billing.
Lead Intern
Your boss, Samantha Jones, has delegated you to work with the other interns to investigate the benefits of becoming a Certified B Corporation.
Samantha believes that becoming a Certified B Corp could attract both talent and investors to WellTech. But she also knows that leadership is doubtful of the impact and wary of the costs of the commitment.
Samantha sent you a few links to relevant articles, and she asked you to draft a proposal that she can review and edit before sending along to the company officers.
Persuasive Memo
Lead Intern
In two pages or fewer, write a persuasive memo arguing that WellTech should apply to become a Certified B Corporation. In your message, addressed to the leadership team, be sure to:
Identify the benefits of becoming a Certified B Corporation
Provide concrete examples of companies that have been successfully certified
Overcome possible objections to your proposal
Explain the next steps should your proposal be accepted
Target your audience:
Your CEO: a big-picture person focused on company values, brand reputation, and the long-term health of the company
Your CFO: a detail-oriented, data-driven professional who makes decisions based on cost-benefit analyses
Your HR Director: a compassionate people-person focused on attracting and retaining top talent
In achieving the above points, your message must cite at least 3 sources.
Research Leads, Lead Intern
You must cite at least 3 sources in your proposal, and one must be original (that is, not given by your assignment prompts). To cite your resources, use footnotes and provide the title and URL of your source.
In addition to your Summary article, these resources may help get you started:
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