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Instructions
Write a 3–5-page report in which you do the following:
Develop a SWOT matrix that outlines the strengths, weaknesses, opportunities, and threats for the company.
Determine and describe one feasible alternative strategy from the list below that could reasonably benefit your chosen company. Specifically consider the benefits related to the company’s strengths, weaknesses, external threats, and external opportunities. Justify your response.
Forward integration.
Backward integration.
Horizontal integration.
Market penetration.
Market development.
Product development.
Related diversification.
Unrelated diversification.
Retrenchment.
Divestiture.
Liquidation.
Considering your chosen alternative strategy, outline your strategic plan as the department manager to help your company execute this strategy.
Assess how you will use the four functions of management to execute your outlined plan.
Use at least three quality references. Consider searching and locating resources from the Strayer University Library using the Nexis Uni home page. Note: Wikipedia and other similar websites do not qualify as academic resources.
This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.
The specific course learning outcome associated with this assignment is:
Formulate strategies that address management responsibilities and functions in a technical organizational setting.
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