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Questions for this Week:
In See America First, Marguerite Shaffer explores the development of what she terms “national tourism” between 1880-1940, which she argues is a distinct period in the history of tourism. How does Shaffer define “national tourism” and how does it differ from tourism both before and after this era? Who was the audience for national tourism and what was its message and ultimate goal(s)? How did this manifest in the opportunities for and experiences of tourists during this era?
According to Shaffer, how did national tourism benefit from the tools of the modern nation state (the railroad, boosterism, consumer culture, etc.) that helped to produce the tourist landscape? What role(s) did corporations and consumer marketing play in promoting tourism and shaping the tourist experience? How, in turn, did these tools selectively shape the story of American history and the ways in which tourists viewed the American landscape?
Based upon this reading, what role did the National Park Service (NPS) play in the development of national tourism? How would you characterize the historical relationship between the NPS and the emerging tourism industry? How did this relationship with corporate America influence the opportunities available for tourists and the ways in which tourists in turn experienced the national parks? In what way(s) does this history perhaps continue to influence the issue of tourism within the national parks today?
One of the defining moments in the history of tourism is the arrival of the automobile. According to Shaffer, how did automobile tourism transform the experiences of American tourists, particularly to the national parks? In what ways did the tourist experience stay the same? In what ways did it significantly change? In responding to this question, be sure to speak not just to the mechanics of tourism (i.e. arriving by car vs. railroad) but to the themes, values, and goals of national tourism portrayed by Shaffer.
One of the strengths of Shaffer’s work is that she does not view tourists as mere passive recipients of tourism materials, but as active consumers who shape and reshape the meaning of these materials through their experiences. In what way(s) does Shaffer demonstrate the agency of tourists in the tourist experience? How did tourists consume this national tourism in ways that either reinforced or challenged its intentions? Why is it important to consider the consumption of tourist materials alongside their production?
Reminder: You should respond to at least three (3) of the above questions. Your initial responses should be complete, thoughtful, and thoroughly address the questions you have chosen to respond to. At the conclusion of your initial response, you should also propose at least one relevant, thought-provoking question to the rest of the class.
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