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What is an innovative destination? What is it? – 1 Slide Models/Theories – 1 Slide Your Assessment of Innovation in NZ/NZ Tourism – 1/2 Slide What are some past examples of innovative destinations related to sectors: 1/2 Slide – Adventure Tourism – Rural Tourism – Maori Tourism – Film Tourism 4 Scenarios: 2 x 2 matrix Connect trend, e.g. ageing population, to the experience Central proposition (what is the scenario about/ what the innovation looks like: purpose, vision, concept…..) Key features of the scenario (example of it) Key issues its overcoming and features (trends incorporated), what stakeholders are working together (based of framework) Signals of occurrence (exmaples from around the world of it happening now) Concept Target audience Commerical indicators What does the example of innovation mean for NZ tourism (implications) At end of each scenario do Q&A to panel 4 Future Scenarios Must give example of the innovative product or experience will look like Adventure tourism: Definition: Central porpositon Key feature of the scenario Signals of occurrence Concpet Target audience Commericla indicators Implications for NZ Tourism Ideas: Future: EXO skeleton suit – gives you ability to climb up Mt cook in 3 hours, VR indoor skiing experience (combat climate change (visitor caps) aswell as aginig population as reduces chance of injury) or great walks being turned into electronic bike friendly (for elder tourist) Rural tourism: Definition: Out of urban centers, how we engage with the landscaipe (biggest issue is sesnaonlity – weather dependent) Central porpositon Key feature of the scenario Signals of occurrence Concpet Target audience Commericla indicators Implications for NZ Tourism Ideas Underwater hotels run a farm for a week (education pieces for low impact farming) buy a patch of agriculture property and visit Vegan farm stays – grow and make your own food and learn about it Tree planting holidays or programs? Maori Tourism: Definition: Definition on their website Central porpositon Key feature of the scenario Signals of occurrence Concpet Target audience Commericla indicators Implications for NZ Tourism Ideas: Future: VR replication of Maori Artifacts (QR codes to educate – stories or holograms of people telling their story – MOTION CAPTURE – doing a haka) around significant Maori pieces), connecting people places and stories (immersive) Film tourism: visitor attractions market Definition: Out of urban centers, how we engage with the landscaipe (biggest issue is sesnaonlity – weather dependent) Central porpositon Key feature of the scenario Signals of occurrence Concpet Target audience Commericla indicators Implications for NZ Tourism Ideas Future: Robots as guides as little hobots (solution to staff shortage) – upcoming films and how this could shape it – holograms of the actors at weta or hobboton (movie scenes) – holograms of actros as the tour guides
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