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Learning Goal: I’m working on a marketing discussion question and need an explanation and answer to help me learn.View the following short videos/articles in preparation for this discussion board. What Marketers Need to Know about Social Media During the Pandemic (Links to an external site.)
Social Media Influencers Drive Retail Sales in the Pandemic (Links to an external site.)
DISCUSSION BOARD QUESTIONS:One important need that consumers fill with social media is the desire to be entertained. How can companies make sure that their messages are delivered clearly and are entertaining at the same time? Name some ads that you have seen in the past that you find entertaining. Include a URL in your post if you can so others can see the advertisement as well. Are you reacting differently to ads, promotions/PR events than before the pandemic?
Influencer shopping apps have grown by 43% over the last year. Do you think that this growth will continue in the future? What influencers/products do you follow on social media. Have you had a positive experience with this?
How much more are you on social media than before the pandemic? Has social media improved your life during the pandemic, or has it made it difficult to maintain interpersonal relationships?
*Return to comment on at least two posts from your peers.Note: This discussion board relates to the following Learning Objective: Recognize trends based on current research related to consumer behavior.
Requirements: 300 to 500
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