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3.1 Group Assignment – Trust Radar Group Assignment: Trust Radar In order to prepare for a crisis and manage the crisis during and after its occurrence, you need to ensure that there is trust. The Trust Radar (developed by Daniel Diermeier in his book “Reputation Rules: Strategies for Building Your Company’s Most Valuable Asset”, 2011) can be a valuable tool to analyze how strongly you, other individuals or organizations are performing on creating and maintaining trust with all stakeholders PDF for some more background on the model. Assignment Instructions: 1. In your group, please view the first televised response by Facebook’s CEO Mark Zuckerberg regarding the Cambridge Analytica data breach https://www.youtube.com/watch?v=G6DOhioBfyY If you are not familiar with the Cambridge Analytica data breach, feel free to read the following article from The Guardian https://www.theguardian.com/news/2018/mar/17/cambridge-analytica-facebook-influence-us-election 2. Reflect on each dimension of the trust radar and analyze – based on the CNN interview you have watched – how well you think Mark Zuckerberg managed to create trust with the viewers. Rate each dimension of the trust radar using EXCEL and following step 1, as described in the template. 3. Please brainstorm in your group and write down potential actions Mark Zuckerberg could have taken to increase the respective dimension of the trust radar and therefore increased trust with stakeholders. Please document these actions using the above-mentioned template and by following step 2 indicated in the template. 4. If Mark Zuckerberg had carried out your recommended action plan, how would you rate his trust creation on each dimension? Rate each dimension of the trust radar using the above-mentioned template and following step 3 indicated in the template. 5. Please save your changes and upload your completed group assignment template (in an excel – not pdf format) below.
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