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tudents individually write an essay in response to the below questions. The task assesses students’ ability to use theoretical underpinnings particularly on sports fandom and their understanding of audience perception of sporting events, personalities and other stakeholders. The aim of the task is for students to explore sports communication from an audience perspective, a fundamental element in public relation campaign strategy formulation. Students engage in primary and secondary research to examine either a sports event or sports personality across diverse traditional and online media platforms. The essay follows requisites of academic writing and expression. Question: Define the relationship between Public Relations and Sports. Explore the relative concepts in detail ensuring that you cover issues relating to relationship management, communication strategies and publics. Consider at least two communication theories. Evaluate and analyse how these theories can be applied within sports PR practice. Give specific examples using a variety of sports and or sporting organisations as a point of reference. Consider sports fandom, audience perception of sporting events, personalities and other stakeholders. You must ensure that you are applying the appropriate theoretical concepts within your work through in-text referencing using UTS APA style. You should be covering concepts and theories discussed at Weeks 1, 2 & 3. Sources to be used: d: Serbanica, D. and Constantinescu, M. 2016, ‘Using public relations in sports’, Romanian Journal of Marketing, vol 2, pp. 30-35. Links to an external Bob Stewart & Aaron Smith (1999) The Special Features of Sport, Annals of Leisure Research, 2:1, 87-99Links to an external site. (see Reading List) Roberts-Bowman, S. 2016, ‘What is public relations?’, in A. Theaker (ed.), The public relations handbook, 5th edn, Routledge, Abingdon, Oxon, pp. 3-26Links to an external site. Hopwood, M., Kitchin, P., & Skinner, J. (2010). Sport Public Relations and Communication (pp. 1–271). Chapters 1 & 2Links to an external site. Read: Roberts-Bowman, S. 2016, ‘What is public relations?’, in A. Theaker (ed.), The public relations handbook, 5th edn, Routledge, Abingdon, Oxon, pp. to an external site. Read: Alberts, ., Nakayama, . & Martin, . 2016, ‘Introduction to human communication’ Human communication in society, 4th edn, Pearson, Upper Saddle River, NJ, pp. 1-23 Download Alberts, ., Nakayama, . & Martin, . 2016, ‘Introduction to human communication’ Human communication in society, 4th edn, Pearson, Upper Saddle River, NJ, pp. 1-23. Read: Hopwood, M., Kitchin, P., & Skinner, J. (2010). Sport Public Relations and Communication (pp. 1–271). Chapter 3Links to an external site.. See attached also
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