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Learning Goal: I’m working on a marketing discussion question and need an explanation and answer to help me learn.Library Research AssignmentPrimary Task Response: Within the Discussion Board area, write 400–600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.In preparation for developing an instrument for conducting primary research, this discussion involves a conceptual analysis of primary research methods, both electronic and traditional. In this discussion, be sure to cover the following topics:Identify, define, and describe the various primary research methods, including both quantitative and qualitative research instruments.
Discuss the relative advantages and disadvantages of each, including trade-offs in choosing one method over another.
How does the Internet impact the availability of these options?
Responses to Other Students: Respond to at least 2 of your fellow classmates with at least a 100-word reply about their Primary Task Response regarding items you found to be compelling and enlightening.NOTE: I will include one student post now and I will include the other student post tomorrow.First student: Flores.When looking at primary research methods you first needs to understand what primary research is. Primary research is carried out to address certain problems that require deep analysis. It is “defined as a methodology used by researchers to collect data directly, rather than depending on data collected from previously done research.” (QuestionPro, n.d.) there are a few ways that you can collect primary research data, you can perform interviews which are face to face, online surveys, focus groups, or observations. Depending on what type of data you are trying to collect, will determine which method you would use to collect that information from. When looking at the different methods in my opinion I feel that interviews that are faced to face we’ll get a better response. When interviewing someone face to face it makes it more personal and you can generally get more information out of your subject.If you about edges primary research is that the data that is collected is done first-hand and is accurate. Also, this research can be customized that is suited with personal requirements that you are business will need to look at. The data that is collected will allow the researcher you have a more depth understanding of the matter and be able to study all the foreseeable options. On the other hand, there can be some disadvantages to primary research which can be very expensive to collect. Since this data is collected first-hand you must factor in the time it takes to collect the data. For example, if you are conducting interviews you need to spend time sending and receiving them. This is a long and tedious process which takes time and patience plus evaluating the results and applying the findings to improve your product or service will need additional time.With technology evolving every day and data being easily reached this definitely impacts the way we gather information. “The response rates received for online research are much higher than the others as the respondents are assured that their identity will be protected.” (QuestionPro, n.d.-a) with the Internet researchers can easily perform online surveys, polls, questionnaires, forms, focus groups, are just some of the tools that are available for them to gather the essential information that is needed for their market research. These methods are easily available for big or small businesses that are conducting market research.ReferencesQuestionPro. (n.d.-a). Online research: Definition, Methods, Types and Execution. Retrieved March 15, 2022, from https://www.questionpro.com/blog/execute-online-research/QuestionPro. (n.d.-b). Primary Research: Definition, Examples, Methods and Purpose. Retrieved March 15, 2022, from https://www.questionpro.com/blog/primary-research/
Requirements: 400-600 words.
