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TOWS Matrix (Ford Motor Company)
The number of pages varies by assignment. Excel files (Chart or Matrix) must include a workbook with 3 spreadsheets:
Sheet 1: Name of Assignment, names of team members, date of submission
Sheet 2: Chart or Matrix. Cite your reference sources in the comments section of the chart
Sheet 3: List of references used (APA-style)
Specific Targets for Improvement/Development
Identify Specific Corporate Performance Areas that should be Targeted
Identify New Products, Services, or Markets
Explain Rationale to Justify Strategic Targets
Projected Cost of Strategic Implementation –
Identify specific Current Resources to be impacted
Identify additional New Resources that will be required
Identify cost of New Resources Required to Implement Proposed Strategies
Discuss the Impact on Functional Areas (If Appropriate)
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