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Loyalty Program Analysis:
You will be required to choose (2) existing loyalty programs for detailed analysis. You are required to provide a deep dive of each of the rewards/loyalty program concepts, engagement tools, and outreach tactics.
Evaluation criteria:
Full understanding of the (2) loyalty programs detailing the following:
Program goals
Benefits
Target consumer
Incentives overview
Engagement tactics (e.g. how are they acquiring members/enrollment)
Comprehensive analysis and comparison of each program and 1-2 recommendations for long-term success or improvement.
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